Aim: Refresh the existing Gelato Cool brand. Incorporate the expansion from purely B2B wholesale supply to include a B2C Lincoln based cafe.
Solution: All elements of the brand were updated to give a modern and fresh approach.
For colours, we avoided the standard green and red of the Italian flag, instead taking swatches from the gelato itself. This gave a palette of fun and candy coloured tones, which reflected the different flavours available.
Adding the strapline ‘fresh Italian flavour every day’ reinforces the quality of the gelato product.
This project was completed in collaboration with interior architects Into Being.
Branding was applied consistently throughout the Gelato.Cool cafe. The cafe offered a range of gelato products, located on the ground floor of the DoubleTree by Hilton Hotel.