Safe Baking

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Brand, Logo design & Packaging design for allergy free baking range
Branding // Logo // Packaging
Aim: Design a brand for a range of baking kits that are ‘allergy free’.

Solution: A clear brand to add simplicity to a complicated area of food allergies and remove unnecessary worries from potential consumers. Adopting the strapline ‘Baking Made Simple’ reinforced this brand message.

This project was completed in collaboration with marketing and web design agency Energy Cell.

Earthy image styling with a typewriter style font gave personality to the brand and paired with an industrial tone, emphasised the serious nature of being allergy aware.