Brand, Logo design & Packaging design for children's allergy free baking kits
Branding // Logo // Packaging // Illustration
Aim: Design a sub-brand for a range of children’s baking kits that are ‘allergy free’.
Solution: Taking elements of the ‘Safe’ branding, Safe Little Baker adopts the same simple design style to assure consumers that this is ‘safe’ for their children to eat.
A messy, fun and hands-on image tone pairs with a bright colour palette to allow the brand to appeal to the parents and children alike.
This project was completed in collaboration with marketing and web design agency Energy Cell.
The packaging design includes a fun, illustrated character to enhance the appeal of the brand to children – meet ‘Eddie the Elephant’.
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