Brand & Logo design for Lincoln based dessert cafe
Aim: Design a brand for a new fun and relaxed dessert cafe to appeal to children, students and families.
Solution: A simple and fashionable logo paired with colour swatches taken straight from naughty looking desserts.
Tone of voice was cheeky and informal while the environment and products themselves were designed to be snapped for instagram and shared.
This project was completed in collaboration with interior architects Into Being.
Influence for the brand came from instagram and the hashtag #treatyoself
Tone of voice is also an important factor in Treats Dessert Factory branding, helping to build its personality. Key words include:
Come in, we’re awesome… // We’re closed, but still awesome
Live a little
It’s the freakin weekend!
“Can’t state enough how happy we are with the work that the team at LND did for us. Very professional and although we didn’t know what we were looking for, it was exactly what we wanted!
Me and team very much look forward to the next project and working again with each other! Thanks again!”
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